Project Description
With brands of all kinds aiming to reduce plastic waste, it’s now possible to purchase not just your laundry detergent and toilet paper in bulk but also higher-end body and hair-care products. This is an economic option, too. Yael Alkalay, the founder and C.E.O. of the beauty and wellness brand Red Flower, started to sell body and hand washes, lotions and hair care in one-and-one-third-gallon jugs in February, which, Alkalay told me, now helps assuage panic buying of several smaller bottles all at once.
With brands of all kinds aiming to reduce plastic waste, it’s now possible to purchase not just your laundry detergent and toilet paper in bulk but also higher-end body and hair-care products. This is an economic option, too. Yael Alkalay, the founder and C.E.O. of the beauty and wellness brand Red Flower, started to sell body and hand washes, lotions and hair care in one-and-one-third-gallon jugs in February, which, Alkalay told me, now helps assuage panic buying of several smaller bottles all at once.