Project Description
The Co–Creative Directors Who Love the Smell of Hotels
Scientific studies confirm that, of all the senses, smell offers the best recall. In “Scent Memories,” the Cut asks people about the scents they associate with different times in their lives.
Next up are Laura Kim and Fernando Garcia, co–creative directors of Oscar de la Renta. The brand recently launched Alibi, its newest eau de parfum and the first fragrance the duo has designed for the fashion house. An updated take on the modern Oscar de la Renta woman, the soft, floral, feminine musk features notes of mandarin, ginger blossom, vanilla, orchid, and praline; the bottle was inspired by the classic Oscar de la Renta handbag of the same name, and the campaign stars model Irina Shayk. The Cut caught up with Kim and Garcia to talk fresh handbags, Champagne mugs, and the best-smelling hotels.
The first thing I smell in the morning:
FG: I do love the product that the Greenwich Hotel puts in its bathrooms.
LK: Red Flower. It’s so good.
FG: I’ve stolen every bit of it that I can every time I go. I have a little left over, and it’s that lavender soap. And their shampoo is actually really good for my hair, so I highly recommend it.